2014VIV China international intensive animal husbandry exhibition visited the booth of Beijing dahong hengfeng animal husbandry technology co., LTD. Beijing dahong animal husbandry co., ltd. is a high-tech enterprise integrating research and development, production, marketing and engineering construction. It is committed to the research, development and production of complete sets of factory breeding equipment, environmental control equipment and dung treatment equipment.

The following is an interview with li pengfei, marketing director of dahong livestock co., ltd. by a reporter from today's pig industry magazine:

Print reporter: equipment enterprise is one of the objects that print tracks for a long time, trace to the source of big hong, start from 04 years. At that time, equipment enterprises do not have a good market, intensive, large-scale, mechanization is not a mainstream. At the beginning of the enterprise, what is the positioning; After ten years of development, what is the upgrade?

Li pengfei: at that time, there was no big market today. They were basically the most simple products, and only a small number of high-end customers imported complete sets of automation and intensive equipment from abroad. Now, the country has developed a lot of small-scale enterprises, the most basic products not, dahong also do, but not much value to show, show more high-end automation products. To participate in the basic industry is the forefront of enterprises, products are basically mechanization, automation. This is the product upgrade. Chinese manufacturers began to make the most simple socks and clothes, and now have made high-end brands, from China to China to create development. In such an environment, the development of the small environment of livestock equipment industry is also positively correlated with the development of the whole society, which is a result of social progress. Five years ago, we imported foreign products. After several years of development, foreign customers want to import our products today. China developed late, but it developed fast. Today, two thousand sows are not big farms. But in the beginning, the ten thousand pig farm was quite large. This is the change in the industry. Aiming at the future, we should open our mind and have a plan and direction. For example, every five or ten years.

Print reporter: what kind of product does foreign client basically buy?

Li pengfei: in addition to the basic farming column, mainly automated products. Automatic feeding is one representative, and another is automatic environmental control. The level of automatic environmental control is ahead of that of developing countries, but still lags behind that of first-class developed countries. And mechanization has basically reached the world level. Automation and mechanization are two concepts. Mechanization is the production of machinery, automatic material line, including a variety of products in the supporting hardware, production bed equipment products; Automation is mainly environmental control, including automatic temperature control, automatic humidity, ventilation, cooling, heating and other software integration. Before the use of automation are many imports, these two years are their own research and development. First, the enterprise development, the technical strength increases; Two are industry expansion, there is market tolerance. Before again has the technology, the rocket can fly, does the automation not work? The fundamental reason is that there is no market. Enterprise r & d, no market sales, no profit, no vitality, how to survive? We are not a state-owned enterprise, but a private enterprise. Equipment industry starts late, level is relatively low, also provided tremendous opportunity to broad producer. If it is a highly developed and highly competitive industry, it will be difficult for private enterprises to survive. It depends on the environment. Nowadays, when foreigners talk to us about cooperation, the relationship between the host and the guest has changed.

Print reporter: where does foreign client basically come from?

Li pengfei: now the technology has been leading Asian countries, mainly with southeast Asia, Africa, South America, Japan, South Korea, Russia and other countries to cooperate with customers. Developed countries in Europe and the United States will have part of the equipment parts processing and other trade exports

Print reporter: the development process of equipment company is to have mechanization first, mechanization is more mature, develop automation slowly again?

Li pengfei: it's a development process, which means a higher level of technology and a higher cost of investment. Like the most basic column production and manpower together, will continue to use, but to rely on large-scale manpower, not. Now China's labor costs are soaring, only to improve unit efficiency, improve the degree of mechanization. So the trend has changed again. Industry leading equipment manufacturers can do packaging engineering, supporting engineering, quantitative customization, customized according to customer needs, according to different regions, there are different designs. Professional division of labor is becoming more and more detailed, not like before the generality of a lot of things, and now is more specific things. With technological progress, the market can also bear the cost, so that enterprises can invest more energy to develop new products. For different customers, there are different products, and the same product can launch a series. Where was it before? Like the birthing bed on two varieties. Now like insulation box, insulation cover, insulation light, insulation board, both can do matching and can be used alone, it is a series. According to the customer's investment situation, geography, environment, various factors, make a customized, matching products. This is a major advance in the development of equipment over the years. As to the thing of basic nature, basically reflect on breed detail.

Print reporter: the product concentration of big hong is reflected in producing management or excrement to pollute processing?

Li pengfei: da hong originally belongs to the manufacturer, has its own factory, has its own team. But not everything is made by itself. Like cars, you don't make everything yourself. For example, plastic, casting and other high energy consumption and high pollution products, Beijing does not have the production conditions, to the surrounding professional manufacturers, dahong design, mold, using joint-stock production mode. From the basic breeding equipment, to the automatic feeding system, and then to the automatic environmental control are independent products. Now the automatic control using touch screen is the first in China. Is according to the Chinese management characteristic development Chinese language version software, conforms to the Chinese people's operation custom. As for the treatment of feces, we have not done much research, but set up an independent environmental treatment company. At present, the arrangement of dahong's own enterprise structure is still focused on the link of breeding. Our slogan is to focus on animal welfare and make farming easier.

Print reporter: how to reduce the link of breed?

Li pengfei: what is farming? It's not a complicated thing to say. It is to build the pigsty, divide it up and plan it according to a process. But for now, the only way to make it simple is through devices. Because the livestock that breed, send to slaughter factory finally. No matter what kind of farming, the technological process is from the livestock and poultry born, and then to sell such a process. In the past, human farming was a product that needed to create profits, and energy and capital were needed to manage it. If it does not eat long meat, meat conversion rate, high mortality, low efficiency, do not make money.

First, we should free the manual labor through mechanization. Mechanized feed into the feed, through the scale, timing and quantitative, a pig to eat how much, you can set it, can be precision feeding. The 2nd it is excrement and urine, clear excrement and urine artificially, dirty and tired still did not have a person to do. Adopt mechanization means, environmental protection type is discharged, through scraper, conduit, get excrement and urine go out. The third is the environment, living in a dirty environment, the probability of getting sick is high. Environmental control, including temperature, humidity, heating, cooling and other mechanical means to achieve. And it's much more precise and comfortable than human control, and that frees up human labor.

So what do people do? It is to check the pig has abnormal phenomenon, do epidemic prevention disinfection processing regularly. Why the efficiency of foreign pig farm is so high, a ten thousand pig farm, three people can manage. Thirty people in China used to work on a farm, and they were tired. Too many cooks spoil the broth. The machine does not exist the management question, is USES, needs to know the mechanical to know the electrician person. Through this series of means, can let breed become simplification. At the same time, the human factors in the breeding process are reduced, and the cost of disease prevention is also low. Only healthy breeding and green breeding can be supported, and food safety is effectively guaranteed at this stage. At present, the national policy is inclined to support modern farms. No matter family farms or farms invested by companies, they do not want to employ people and it is difficult to find people. Relying on mechanization, the one-time investment is high, but the follow-up use is simple and clear, and the quality of meat provided to the table of ordinary people will be greatly improved.

There is a problem involved here, since it is a mechanical device, there may be a failure in use. No matter how good Mercedes cars are, there are also 4S shops, which need regular maintenance. Dahong's equipment is the same, using fixed-point service, there is a strong after-sales service. China is too big to solve the equipment problem quickly, which will affect the production of customers. We mainly adopt the way of setting up branches in the whole country to produce basic farming equipment in situ. The whole team established, after - sales service on the fast, can solve the problem of customer use in time. This industry has been developing in China for more than ten years. It has developed to the present level. Being an enterprise is the same as being a human being.

Print reporter: to new old client, how to maintain and dig?

Li pengfei: industry has industry association, have a circle. For old customers, as long as the things to do well, product maintenance, after-sales service, a series of follow up, can give the enterprise to establish a good reputation, the circle of public praise up. The circle is small and there are only about a dozen national equipment companies. An enterprise, your product does not have its own characteristics, no competitiveness, will be defeated soon.

Print reporter: ten years ago, do good business to still have a few now?

Li pengfei: every stage is changing. Suddenly out of an enterprise, the use of low price strategy, quickly occupy the market, growth is very fast, but no staying power support, will soon decline, silence for three or two years. The rise of the so-called also bo yan, its death also suddenly yan. Any industry has this characteristic. In fact, the development law of the industry can also see a trend of the survival of an enterprise development.

Every enterprise has its own characteristics, including competition, symbiosis and promotion. No matter how powerful an enterprise is, it cannot monopolize the market. No matter how small the enterprise, it has its living space. The needs of customers are diverse, and everyone has a living space. As for how far the enterprise can go, how long it can go, a lot of related factors, this depends on the advantages and disadvantages of the enterprise's products and the continuous power of development.

Print reporter: what does the equipment enterprise that exhibits this time have, how to classify?

Li pengfei: in the livestock equipment industry, there are ten large companies, many small regional companies do not come, many foreign enterprises. China's exhibitors more than a brand, mainly integrated equipment companies. Dahong mainly produces equipment for raising pigs, and the projects of chicken and cattle are done on the brands of other companies, taking a multi-brand road. Like big Dutchman, guang xing, south China, big herdsman, jing peng and so on several are raises the pig and raises the chicken equipment to display together. Like gurui is a well-known enterprise in the United States, is based on chicken equipment, high degree of automation, has a history of many decades. These domestic and foreign equipment companies occupy an important position in the Chinese market. Animal husbandry equipment industry has its characteristics in different stages of development, and the Chinese market has its characteristics. We should do it in a down-to-earth way and not be too eager for success. Mercedes is great, but does everyone buy a Mercedes? That's not realistic.

Print a reporter: some pig farm buys a floor board to import from abroad, cost 1000, is piggery necessary so high cost raw material?

Li pengfei: the model project is based on the needs of the enterprise itself, which may have a certain role in displaying and improving the corporate image. As a mass production, nobody would do that. Buy from abroad, light freight needs a lot of, need powerful capital strength. In fact, now such a tuhao has rarely spent money like this.

Print reporter: domestic with the product price of abroad differ 2 times, how old difference does quality have after all?

Li pengfei: through several years of development and technological breakthrough, the automatic material line has basically met the requirements of customers, and the technical level has caught up with them. In previous years, high-end customers were still imported, but in recent years, high-end customers rarely re-imported. In terms of automatic control, in the first few years, environmental controllers and sensors were also imported by high-end customers from abroad, and now they are still imported. However, as domestic manufacturers solve the problem of integrated software of environmental controllers, they soon lose the value of import. After the technical level of domestic products comes up, the cost is lower than the international market, and Chinese customers rarely choose foreign products. To some extent it makes sense to import as a high-end image, but in terms of the popularity of mass production, it is completely unnecessary. As a domestic first - line manufacturers, dahong more and more confident. In the early years, the product itself is not so perfect, the development of the enterprise is also some swing, now through years of accumulation, after the growth of confidence has been established, dare to compete with excellent products at home and abroad. It may be worse in some ways, but it is no longer a problem for companies and industries. As for automation, it has been developed, promoted and started mass production. In the next step, dahong will further generalize, data and stabilize its products. Because Chinese products are still a little bit unstable in practical application, the cost will be reduced after the stability is well done. If the customers approve, it is a logical thing to occupy the market. Is the so-called heart of the world. Wish animal husbandry industry develop faster, better and healthier.