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Da hong animal husbandry: dream for the horse all the way forward

Article release date:2015-01-27

- from the "Chinese partner" style to the "professional team management" calmly

Editor's note: on June 4, 2004, several young graduates of agricultural university who had just entered their thirties, under the impact of the institutional reform of state-owned units, were unwilling to accept the step-by-step work of state-owned enterprises and decided to go out of their way to fight for their lives. In a small office on the campus of China agricultural university, four young men fold their hands together to cheer on the new Beijing dahong hengye technology co., LTD. (later registered as the trademark: dahong animal husbandry). Time flies, ten years vicissitudes of life, and now they have stepped into his forties, big company is from the original "Chinese partners" young foolish, along the way, stumbling, through bumpy, until today's specification, technical accumulation deep and complete product line, also the basic capability of the professional team management composure and calm, good prospect of development. This print reporter goes to Beijing da hong animal husbandry company Beijing headquarters specially, interviewed Mr. Fan honghai of general manager, listen to him tell about big hong 10 years of long growth road.

The art of balance, let's say "1+1+1+1>4"

Common ideal, common interest makes 4 disposition are disparate, each the founder that has special skill came together, unite collaboration, and different, creating the future of big hong jointly. Them in his own good at marketing, professional and technical, management team play their respective advantages, and shall be responsible in their respective areas of independent, while seeking common ground while putting aside differences, and in this big collective "1 + 1 + 1 + 1" the benefit is far greater than 4, promote the hong from scratch start-ups grow into the national famous animal husbandry equipment manufacturing enterprises. Today's dahong animal husbandry is a modern animal husbandry equipment professional manufacturing company integrating planning and design, product research and development, manufacturing, engineering construction and service.

"From historical experience, although many partners in the initial stage of business survival is difficult, but the general heart of the more homogeneous, but later better life will produce contradictions. We four personality complementary, this is a fate, not deliberately combined. Li pengfei has momentum and passion. Wang changsheng is quick in thinking and reaction. They are mainly responsible for market business development; Su hao is practical, careful and hard-working, mainly responsible for technology research and development; However, I have a calm personality, and the role I play is more about connecting four people. A team member's character is not conservative, will stagnate and hinder development; All passion bold also not line, easy to rush into work." Fan honghai, general manager of dahong, explained this to me.

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Sc: how to make both democratic and centralized strategic decisions and management?

Fan honghai: if the main shareholders of the enterprise always have big differences, it is a fatal hidden danger to the development of the enterprise. The leading team should advance and retreat, so that the enterprise and itself to find a balance point, each person in their respective areas to maximize their advantages, to create more benefits for the enterprise.

There are no major differences of principle between us these years, but there may be different opinions and opinions on some specific issues. We take a democratic and centralized approach to decision-making. Belong to the business that some person is in charge of commonly, do not involve the problem of big principle, it is his one vote decides to make, others can offer a few rationality to suggest complement, he accepts selectively.

When a big thing needs to be decided by four people, we will keep on negotiating and working together. We will show our opinions and discuss things with others. If they can't convince each other in the end, they have to raise their hands, four of them could easily draw 2-2, and that would obviously lead to a stalemate. The way we take is: the topic of discussion belongs to the exclusive field of someone, then his opinion can account for 2 votes, and he has specialized skills. After all, he is more familiar with the situation and more professional in this field, so his opinion should take more weight. This is a way to be both professional and democratic.

CAI yuanpei xian has a famous saying "many qi for your, do not agree with", the leadership of the big red also has this and different mind. "Harmony without uniformity, group without party" is our principle and style of work. Big business has politics. We don't have the size or the leisure.

Sc: what are some of the things that have touched your heart over the years in partnership?

Fan honghai: from 2004 to now, we have never had any conflicts because of our personal interests. In the first five years, each of us received a fixed salary of 1800 yuan per month, which was impossible to be moved by thunder. We all devoted ourselves to the development of the enterprise, thinking only of making the product well and the enterprise large first.

In the first five years, we were almost all hands on the job, running the construction site and the market. At that time, we only had one day off on Sundays, but each Sunday afternoon, the four of us always went to the office to deal with the work tacitly, discuss the subsequent affairs and the development of the next step. In 2004, manager wang was busy with our project in mianyang, sichuan. With the establishment of branches all over the country and the expansion of business, President wang spent little time in Beijing. He seldom went back home and even neglected to send his children to school. He made great sacrifices for the expansion of the company. It is our hard work that makes dahong develop so fast!

These years most let big hong feel proud of is we a few people are still together, we often say elder brother a few is like carrying a sedan chair, the lack of who are not good, who carry instability is not good.

Introduce strategic investor, big hong development enters fast lane

Sc: what is the development node of dahong?

Mr. Fan: the bigger the company, the more critical the strategic planning is. All four of us have technical background and have not learned management. The introduction of partners is also to make up for our own shortcomings and make our management more standardized. The first five years only know hard work, but the development of enterprises to a certain stage, also must look up the road, find the right direction.

The development of dahong is basically divided into two stages. The first five years belong to the entrepreneurial stage of "barbaric growth" of four people. In the years after the introduction of strategic partners in 2008, they provided us with a lot of help in capital and management. Strategic partners and dahong have a lot in common, they are also a few partners have insisted on today, and achieved great success. They see their youth through our current state of development. There is a kind of "partnership plot", so it almost hits it off. Learn from their entrepreneurial experience, so as to avoid the detours they take. With the help of strategic cooperative enterprises, dahong has gradually transformed into a more standardized and professional enterprise. We have remolded the corporate culture, positioned the enterprise more accurately, and further defined the development goal and direction. In recent years, dahong's development has been more rapid and steady.

While the enterprise gradually gets on the right track, accompanied by the rapid transformation of China's breeding methods in recent years, the rise of large-scale pig raising enterprises is accelerating, which also provides opportunities for the rapid development of dahong.

It has been a new annotation of dahong's identity that it can provide the overall solution of farms, obtain a number of national patents, be a national high-tech enterprise, own the registered trademark of "dahong animal husbandry" and the proprietary import and export management right, and keep the ISO9001 international quality system certification and other labels. Dahong can hand over such a report card is the combination of "right place, right time and right people". But these cannot leave the brothers' persistence and the effort, also cannot leave the entire big hong team's concerted effort.

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Sc: there is "sharing" in the corporate culture of dahong. How to practice it?

Fan honghai: when new employees join dahong, they need to know that a person may walk faster and don't care about others. A group of people walking together will need to help each other and take care of each other. The speed may be slower, but the storm difficulties can be faced together and can go farther and longer. That means the team is important.

Niugensheng's famous saying is "wealth gathers and disperses, wealth disperses and gathers". It shows that a good business must be everyone's business. Sharing has both material and spiritual dimensions. On the basis of the enterprise conditions, by sharing the material needs of employees as much as possible, their families can live a better life. Many existing employees of dahong have contributed five or six years, or even more, to the company. In 2015, we will gradually implement the shareholding system reform. We will sell our shares to dahong employees who share the same ideals and values and have made great efforts for the company. At the same time, we hope to attract more talents. Those who can lead us on a better path can lead us all. Secondly, the spiritual level, through everyone's efforts, make dahong more and more recognized and respected in the industry, so that employees here happy, in the spirit of satisfaction.

The current team building of dahong is still insufficient, and we hope that more talents can join our team, even the core team. Previously, we were all hands-on and lacked talent cultivation. Now da hong's flourishing sycamore trees have grown well, looking forward to the golden phoenix flying! Jointly contribute to the promotion of animal husbandry to reduce the waste of resources, more environmental protection, our local private enterprises do a good job, for China's national brand win breath.

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The r & d and production base has been built and put into production, helping dahong make new strides

In August 2014, the big company officially put into operation at the core of the research and development, production base, the base is located in tianjin baodi economic and technological development zone, the total area of 40 mu, the construction of large span light steel structure factory building is 13000 ㎡, dormitories, canteens and other ancillary facilities and office 4000 ㎡ workshop equipped with automatic welding robots, CNC punching machine, automatic cutting machine, bending machine and other modern production processing machinery and equipment, with a total investment of 50 million yuan, the design annual production capacity of 300 million yuan. After the completion of the new base can greatly improve the level of research and development and production capacity of dahong livestock, further enhance the competitiveness of enterprises in the industry. At the same time, in December 2014, the company's investment and a production base and formal construction, the base is located in chongqing for prosperity development zone, covers an area of 50 mu, plans to build large span light steel structure factory building is 16000 ㎡, office and dormitory building is 4000 ㎡. The total investment is 50 million yuan. Mainly for the southwest market.

"Research and development has always been a driving force for the development of an enterprise, and the breeding industry will face more fierce competition in the future. Many people think that animal husbandry equipment industry science and technology content is low, I don't think so, on the contrary, IT is a comprehensive strong discipline, both to understand the biological characteristics of pigs, to develop around the product design, and to understand the mechanical aspects, and the device has been developed from automatic to intelligent, so want to understand IT industry in the software business. And thermodynamics in environmental control; The building also needs to understand, because the equipment is combined with the civil construction.

Dahong invested millions of yuan in research and development every year, so it was able to obtain the title of national high-tech enterprise and zhongguancun high-tech enterprise respectively in December 2013 and March 2014. The establishment of tianjin base can not only change the problem of poor quality control of the former cooperative enterprises of OEM, but also provide a better place for scientific research. At the same time, it has established a better corporate image for dahong, expanded its production capacity, and laid a foundation for further opening the international market. At present, the export volume only accounts for about 15% of the total business volume, and I believe this data will be refreshed rapidly with the production of the new base. This is 10 years the new starting point that big hung holds firm, further hair force."

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Launched the first touch screen controller in China to bring better user experience

In recent years, dahong has been adjusting its product structure, making transformation and transforming its growth mode. Bar body has always been the strength of dahong. While maintaining the advantages of reasonable structure and stable quality of bar body, according to the development trend of breeding equipment in the future, we put more energy on the research and development of automatic feeding system, environmental control system and sewage system, and achieved good results. (2 photos with pigsties)

In 2012, dahong developed the touch screen intelligent controller, the core component of the automatic feeding system. The controller provides professional, convenient and efficient control schemes for the automatic feeding system of large and medium-sized farms. It has 16 built-in control modes, which can display various complicated feeding systems with intuitive ICONS for the convenience of users. In 2013, the pig farm environmental control intelligent controller was developed, which also subverts the traditional touch-tone panel. In 2015, dahong will continue to invest in research and development, so as to combine the controller with the Internet, check the whole pig farm production situation at any time through the terminal mobile devices, and see all kinds of parameters and indicators in the pig farm no matter where you are, leading a revolution in the transformation of pig raising equipment from automation to intelligence.

"The environmental control of pig farm is the most difficult to master in the whole process of breeding technology. Now the breeding density is large, there are thousands of pigs in a pig house, the temperature and humidity have a great impact on pigs, and these are directly related to the environmental control of pig farm. In winter, it is necessary to keep warm and ventilated. In addition, China has a vast territory and a complex and changeable climate. Environmental control should be done well. We're going to keep working on that." "Fan said.

Today, dahong has been able to provide customers with a complete set of "turnkey engineering" services from the pig farm design, project demonstration, to all the equipment, including the fence body, automatic feeding, environmental control, and post-processing of feces.

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Make greater contribution to environmental protection

Sc: the implementation of the most stringent environmental protection laws and regulations in the history of 2015 also puts forward higher requirements for pig enterprises. What can dahong do for the environmental protection of pig farms in its own field?

Fan honghai: it is true that the promulgation and implementation of the national regulations on prevention and control of pollution in large-scale livestock and poultry breeding have an impact on all links of the whole breeding industry chain, but the most important one is the breeding link and its equipment production. This requires our equipment manufacturers to increase independent research and development efforts, the development of new technology, new equipment to meet the strict environmental requirements.

To be specific, how to combine China's national conditions and local conditions to provide a set of solutions for the integrated treatment of livestock manure pollution is one of our main research directions in the future. At present, it mainly cooperates with chongqing academy of agricultural sciences to research biogas treatment and develop clean energy. The composting technology that introduces from Korea additionally, develop organic fertilizer industry. There is also to strengthen the pig farm manure return to the field, the development of three-dimensional agriculture. Foreign pig farms must be surrounded by supporting a certain amount of land can absorb manure. In this regard, we work with Germany, the import fertilizer, the liquid part of the septic tank car made from the application to the best absorption depth underground plant roots and septic tanks in good solid state fermentation fertilizer through the car away into farmland, when farming crops, by ploughing the land by mixing organic fertilizer and soil completely, can solve the problem of waste disposal can improve soil again. It has been widely used in foreign countries and will be more and more popular in China in the future. This is a direction of our efforts, has started to start, and strive to achieve comprehensive treatment technology and product serialization within five years, so that the domestic aquaculture industry truly standard emissions sustainable development.

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Postscript: out of Beijing da hong's office, can not help but quite a lot of emotion. At the beginning of the passion of the youth to dream, along the way, still united, walking on the road. Compared with how many equipment manufacturers on and off, can be called animal husbandry field "Chinese partner", is also a good story.

Nowadays, "da hong animal husbandry" has goals and direction, and has established excellent brand image and good reputation in the industry. Cofco, wen shi, new hope, zhengbang, yurun and other well-known enterprises have established good cooperative relations. There are 5 wholly-owned or controlled subsidiaries in China, which are distributed in guangzhou, chongqing, shenyang, tianjin and Beijing. While providing comprehensive and excellent products, dahong also has many supporting value-added services to support the market. They will specially put tips next to the device to more intuitively remind users to restrain their actions in use, operate according to the rules and develop good habits of use. This kind of small move that raises service consciousness and level energetically, it is to already ascend the big hong of pattern of mechanization of world stock raising, intelligence competition wins the best explanation of respect of the industry and good public praise from fine point. Hope "big hong animal husbandry" this national brand can go further and better!


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